Although website design may seem like a very subjective practice, there’s actually a clear line between the right and wrong elements. If you need a website for your new Omaha business or are seriously considering redesigning your existing Omaha business website, it’s helpful to have a basic understanding of what makes a web design successful.
While designing a website is a complicated task that’s best left to a professional team, knowing some basic information about website design will help you make informed decisions before and during this process. So with that in mind, let’s dive into what elements make a great website, as well as which ones are best left off a page.
Adapts to Mobile and Tablet Screens
Just a few years ago, mobile website design was still optional for businesses. But because mobile browsing has become such a big part of the online experience, it’s something businesses have to address. The simple reality is if your design isn’t currently capable of automatically adapting to smaller screens like phones or tablets, you are missing out on potential customers.
Not only is mobile design an issue that affects conversions, but it can also affect rankings. Recently, Google made an update to their algorithm centered around mobile-friendly websites. Since Google is aware that a huge amount of online traffic comes from mobile devices, they’re making a point of providing preferential ranking for sites with mobile-friendly designs.
Since mobile design is already very important in 2015 and will continue to be key in the coming years, many Omaha businesses want to know how to adapt their design to this medium. The best way to accomplish that goal is by using responsive design. Because this type of web design automatically adjusts to the size of a screen, it eliminates the need for multiple versions of a design and ensures a consistent experience across all devices.
Doesn’t Take Long to Load
Average Internet speeds have gotten faster over the last few years. However, the file size of many websites have significantly grown. As a result, there are still plenty of sites that take too long to load. Not only is a fast loading time an important factor for visitors, but it’s also a factor that Google’s algorithm takes into account.
Because it’s so important for a site to load quickly on both standard and mobile devices, website designs need to be properly optimized to accomplish this goal. Specifically, a design needs to ensure that large elements like images are properly compressed so that they don’t take forever to load. And since mobile connections are often a little slower, it’s also important that sites are able to scale down when loaded on smaller screens so that there’s no delay.
Makes Interactions Intuitive
While there are certain times when it definitely makes sense to think outside the box, online interactions generally don’t fall into that category. The reason is that the average Internet user in Omaha or anywhere else in the world has spent a significant amount of time online. During this time, they’ve become accustomed to certain things working specific ways. If they suddenly encounter a site or design element that doesn’t work the way they were expecting, it can be very frustrating.
And when an online user gets frustrated, they are only a click away from leaving a site. Since you definitely don’t want your site to push potential customers away, your website design should conform to certain standards. By having a design that makes it very simple for people to find what they want, you can keep visitors around for longer and ultimately convert more of them into potential customers.
Ensures All Content is Easy to Read
Content has become a key component of online marketing. If an Omaha business website isn’t publishing quality content like blog posts on a regular basis, they’re going to have a very hard time ranking higher in Google than a business that is committed to that activity. While quality content is very useful for SEO, you definitely want the actual people who come to your site to read what you’re putting up.
A common problem businesses have is even though they’ve adopted a consistent publishing schedule and are offering great content to readers, the design of their site doesn’t make the content easy to read. Whether it’s a font that’s too small or the wrong color, a lack of readability will prevent content from driving the best results. Avoiding that problem is why a design needs to have the proper typography for easy reading on all pages and posts.
Doesn’t Include Unnecessary Elements
Although there are exceptions, as a general rule of thumb, the best examples of modern website design take a “less is more” approach. The reason that approach is especially useful for Omaha businesses is it ensures that a site is focused on getting visitors to take actions like submitting their email addresses or making a purchase.
By not settling for a design that has a bunch of unnecessary elements, you won’t have to worry about visitors getting distracted from the actions that are going to benefit your business the most. Since having a focused design is important for driving results, it’s something you will want to look for when evaluating a potential web design company’s previous work or own site.
Get the Website Design Your Business Needs: (402) 522-6468
Now that you have a better idea of exactly what your new website design or redesign needs to do, you can choose a design company with confidence. If you want to work with an Omaha website design company that has a proven track record and will ensure that your design is created around specific business goals, Big Red SEO is the perfect partner for your needs.
By working with us, you will end up with a website that looks great and is fully optimized to convert visitors into potential customers. Once you have a website with that ability, it will be able to help move the bottom line of your Omaha business. So if you want to talk more about how we can design the ideal website for your business, please give us a call at (402) 522-6468