Time is a funny thing on the Internet. According to Einstein, time is relative, and nowhere is that statement more true than when you’re waiting on a slow website to load. Take, for example, the span of 10 seconds, which by our Omaha web designers at Big Red SEO’s usual reasoning is a pretty short length of time.
On the Internet, though, 10 seconds is an eternity. There’s no way you’d wait 10 whole, painfully agonizing seconds for a website to load, right? In fact, we tend to wait far longer on more annoying things in the physical world—for comparison, here are some average times that the average person is willing to wait in a given situation:
- 50 seconds for a car stopped in front of you at a green light
- 1 minute, 52 seconds for people talking during a movie
- 7 minutes in line at Starbucks
We wait for all kinds of things, but we won’t wait for slow websites. For us here at Big Red SEO, a search engine marketing company in Omaha, this is a really important lesson. If visitors to your business website have to wait upwards of 10 seconds to view your content, they’re going to bow out before you ever have the chance to make a sale. According to KISSmetrics, every second that visitors wait on your site leads to a 7% drop in sales!
If you’re thinking about the load time for your website and now you’re getting worried, read to learn some helpful tips from our web design team at Big Red SEO on how to boost your page speed!
First SEO Tip, Optimize Your Site’s Database
Whether you’re running a blog, e-commerce store, or your site has some other kind of dynamic functionality such as an internal search, chances are your site uses a database to store information. If your database isn’t optimized, through, your website can see some long load times.
One of the simplest ways to optimize your database for page speed is by adding an index. That way, rather than having to sort through millions of records every time someone tries to access one of your pages, the database can simply look to the index to find the files it needs much faster. Our Omaha web designers at Big Red SEO have seen sites with average page load speeds of 2 to 10 seconds drop to less than a second by adding an index to their databases.
Check with your hosting company regarding their tools for optimizing your database.
Second SEO Tip, Make Use of Caching
Caching is a great tool for speeding up your page load times for one simple reason—caching allows your browser to use information from the last time it accessed a website to load it the next time. This reduces page load times because rather than having to load everything from the site’s server each and every time, the browser can rely on information it has stored in its own cache to create the page. This is by far a faster process and can greatly increase your page load speed.
Again, check with your website’s hosting company regarding their caching process. They’ll provide you with code to place inside your site or .htaccess file. Some webmaster skill may be required.
Tip: If you are updating your website and don’t see the changes you recently made your computer more than likely is viewing the cached version of your website. Our Omaha web designers here at Big Red SEO recommend you to hold down the ctrl, shift key while clicking the refresh button on your browser. This pushes the newest version of your website to the front, removing the old cached version.
Third and Final SEO Tip, Think About Using a Content Delivery Network
This last suggestion can make a huge difference with your page load speeds for users in different regions. Imagine that your website’s server is located in Omaha—users trying to access your site from this general area shouldn’t have any trouble with long load times because the data from the server doesn’t have to travel very far to get to them. It’s a different story, though, for users in other more distant areas. If your business relies on traffic from areas far away from your website’s central server location, you’ll want to think about using a Content Delivery Network (CDN).
CDNs have servers all over the world that can store copies of your website, so that users in all areas can access your site at the same speeds with no latency that comes with data travelling over long distances. There are free CDN services, some for less than $50 per year, and others that cost thousands per month. Do a Google search to find the many different services available.
Contact Big Red SEO Today at (402) 522-6468!
If you have a website that’s running slow, try out these suggestions from our Omaha web design team at Big Red SEO and you can start to see faster page load times, more traffic, and better search engine rankings! Big Red SEO offers affordable search engine optimization services for small to medium-sized businesses who are looking to gain more online exposure on leading search engines. Contact us today at (402) 522-6468 to see what we can do for you!