A great business website redesign should be about more than just how the site looks. The best redesigns are those that help align the main online presence of an Omaha business with the goals they’re trying to accomplish. For most businesses, the primary goal of their website is to attract as many targeted visitors as possible and then convert those visitors into leads or customers. Because this goal can be broken down into two main parts, we want to use this blog post to focus on the first part of attracting as many targeted visitors as possible.
Finding Your Target Demographic Online
One of the biggest challenges for businesses is getting the right people to their website. The Internet is a very competitive landscape, which is why it’s unlikely that your target customers will randomly stumble upon your website. Bringing in the right website visitors requires a strategic approach. Two options that may initially come to mind are social media and paid advertising.
While both those options have their merits, they’re far from perfect. Social media presents challenges for businesses due to people being in a browsing instead of buying mindset. And paid advertising can quickly burn through a budget without delivering the expected results. Although both of those options present some major obstacles, the good news is there’s another way to bring the right visitors to your website.
Search engine optimization offers a way to bring people to your website who are actively searching for exactly what you offer. By properly researching keywords and then taking the necessary steps to rank for those keywords, SEO can deliver highly targeted website visitors who are ready to do business with you.
How a Website Redesign Can Help with SEO
SEO is a proven way for Omaha businesses to bring the right type of visitors to their websites. But that doesn’t mean it’s easy. In order for search engine optimization to work, multiple elements need to be in place. One of those elements is the right website design. Without a design that’s properly optimized for search engines, a business will have a very hard time ever ranking for their target keywords.
If your Omaha business already has a website but it’s not properly optimized for search engines, the good news is a website redesign can solve that problem. By working with the Big Red SEO team, we can identify all the shortcomings of your current design and ensure they’re properly optimized with an updated website redesign.
Call Big Red SEO to Transform Your Omaha Business Website: (402) 522-6468
We understand that you want a website that looks great and helps your business. That’s why you can count on the Big Red SEO team to keep those goals at the forefront throughout the entire website redesign process. For answers to any additional questions about SEO or to discuss our website redesign process, please give us a call at (402) 522-6468.