Even if you’ve only spent a little bit of time researching how your Omaha business can attract more customers through online marketing, you’ve likely come across the term quality content. While this term is everywhere and is considered a best practice, most posts fail to really dig into what it means. If you know that your website needs more content and you want to ensure that it’s all considered quality, keep reading to get all the clarity you need about this issue.
Quality Content Goes Beyond Originality
Whether it’s a blog post or a new webpage, when you publish content on your website, it’s very important that it’s original. The reason it’s so important for online content to be original is because parts of Google’s algorithm look at this exact factor. And if it’s determined that much of a website’s content is from other sources, the site is going to have a very hard time ranking. Depending on the nature of the copied content, it’s actually possible for a site to be penalized for its lack of original content.
While original content is a good starting point, that’s not automatically enough for it to be classified as quality content. In order to hit that mark, there are a few additional factors you need to keep in mind. The first factor is if the content is really going to be of interest to your target readers. By putting readers first, you can be confident that your content will help them learn something or provide another form of value.
The second factor is that a piece of content is focused. When people are reading online, they don’t want to wade through a blog post that looks as long as a book. Instead, they want to read a post that covers a topic in detail without wasting numerous paragraphs on irrelevant rambling. Even though it can be a little tricky to find the right balance, this factor does play a big role in how people perceive and respond to content.
Finally, you want to be sure that content is properly formatted for the web. This means that you don’t want a blog post or new webpage to resemble a wall of text. Instead, your content should have subheadings that allow people to scan it. Other factors that fall into this category include breaking it up in easy to read paragraphs and including relevant images throughout the content.
The Value of Great Content
Now that we’ve covered the three main factors that determine the quality level of content, we want to cover another question that we often receive at Big Red SEO. The question is if content is actually that important. We realize that the reason so many Omaha business owners ask this question is because they think having a website that covers their main products or services is enough.
If we went back a few years ago, having that type of website would be enough to rank well for many targeted search terms. However, as more businesses of all sizes have established larger Internet presences and invested more in online marketing, Google has raised the bar in terms of what it expects from business websites.
In order for a site to increase the amount of search engine traffic it receives, Google needs to trust it. When Google’s bot evaluates a site, it looks for certain elements. One of the major elements it looks for is the presence of plenty of content. So not only is quality content essential for building trust with Google, but regularly publishing this type of content is also an important part of targeting a wider reach of potential customers.
5 Tips for Consistently Producing Quality Content
Since we’ve gone over what it means for content to be viewed as quality and why it’s definitely worthwhile for an Omaha business to invest in this type of content, we want to provide a handful of tips to help make your content production efforts as consistent as possible:
Spend some time on keyword research
Whether it’s a free or paid tool, taking time to identify relevant keywords for your business is a great way to come up with new content ideas. Having a list of keywords will also make it possible for you to optimize the new content you write.
Make mental notes of customers’ questions
The questions that you’re asked by potential or current customers are another great source of blog post and webpage ideas. This is especially true for questions you receive on a regular basis.
Write great titles and subheadings
Because the Internet is full of so much information, you have to work hard to grab people’s attention. Putting plenty of effort into writing great titles and subheadings for your content will ensure it actually receives the attention it deserves.
Enlist a second pair of eyes
If at all possible, have someone else read and edit a post before it’s published. You’ll be amazed at how many little issues someone with a fresh pair of eyes is able to catch that you didn’t notice when you read over your own writing.
Pay attention to your analytics
Once you start publishing a consistent stream of new content, look at your Google Analytics data on a regular basis. This will help you see which content is working the best, which in turn will help guide your future efforts.
Big Red SEO Can Help Fill Your Website with the Content You Need
As we discussed above, having plenty of great content on your website offers a lot of benefits. However, that doesn’t mean it’s easy to take advantage of those benefits. Since consistently writing great blog posts and other website content takes a lot of work, plenty of Omaha businesses simply don’t have enough time to commit to this marketing channel.
If your plate is already extremely full, that doesn’t mean you have to miss out on the benefits that great content can provide to your website and business. At Big Red SEO, we’re experts at writing excellent content. Because we have a team that’s fully dedicated to this type of work, working with us is the easiest way to keep your website content quality high and be able to consistently publish new content on a consistent basis.
Call us today at (402) 522-6468 to talk more about how we can help you with blog posts and other online content.