It’s not difficult to find examples of the term “branding” being used in ways that aren’t directly tied to the success of a business. But just because branding is often used in a fluffy manner doesn’t mean you should ignore it. The reason that everyone from new Omaha business owners to seasoned entrepreneurs should care about branding is because when done correctly, this strategy can move the needle for a business in a noticeable way.
So, what’s the difference between branding hype and actually harnessing online branding in a useful way? While there are a few potential answers to that question, the one that’s most clear is ensuring that a branding strategy is directly linked to business objectives. By ensuring that there’s no disconnect between branding and what a business is trying to accomplish, this strategy can be harnessed in a very meaningful way.
The Starting Point for Successful Online Branding Strategies
Starting a business is no easy task. The same goes for growing a business. As we’ve seen time and time again at Big Red SEO, branding is one of the strategies that can help businesses the most with either of these challenges. And even though branding is a very personalized pursuit, successful strategies always begin with a clear starting point.
That starting point is identifying exactly what a business is trying to accomplish. For a new business, this means going beyond a general idea and drilling down into exactly how your business is going to set itself apart from competitors. And for an established business, kicking off a successful branding strategy means pinpointing the precise reason that customers choose you instead of a competitor.
While most businesses serve a specific purpose, that doesn’t always mean that it’s easy to identify the most important thing that sets a business apart from everyone else in the market. So even though it can be challenging to complete the first step, it’s worth the effort. Knowing exactly what your business is about will create the foundation that’s required for building and executing a successful branding strategy.
In addition to figuring out exactly what makes your business different, it’s also worth looking into what truly drives your business. Although it’s important for a business to make money, the most successful businesses have a bigger vision or objective. If you want to be in a position to build a brand that’s going to have a real impact, you need to be aware of what’s at the core of driving your business forward.
Don’t Be Afraid to Say No
One of the most common mistakes that businesses make is trying to serve everyone. The reason this mistake is so common is because it seems like a good way to grow a business. But as countless business owners have found out the hard way, trying to serve everyone results in not being able to serve anyone in a way that’s truly great.
Since identifying the majority of consumers as a target market can actually hold a business back, you shouldn’t be afraid to plant a stake in the ground by deciding exactly who you’re going to serve. While zeroing in on a very specific target may sound like it’s going to hold back your business, that’s simply not the way things work.
By deciding exactly who you want to target, everything you do will start to have more conviction. From blog posts you publish to marketing promotions you create, everything your business does will be done with a specific target in mind. Always having that target in mind means you’ll have a much easier time connecting with them. Establishing that connection is what will enable you to build a brand that’s viewed as the best in market.
Have a Plan (But Don’t Be Afraid to Adapt)
At the start of the post, we touched on the importance of tying branding efforts to specific objectives for your business. Since that link definitely matters, the best way to establish it is by creating a plan for your branding efforts. While this plan will serve as a roadmap for many of the things you will do within your business, it’s not something that’s going to be absolutely perfect from the start.
Instead of stressing about figuring everything out upfront, a more effective approach is to think of your plan as a series of educated guesses. By identifying what you want your business to accomplish and then making informed decisions about what’s going to work best to help you reach those goals, you’ll create a path for your business to start following.
Just keep in mind that a key part of building a truly strong brand is being flexible enough to adapt your plan based on what happens. While it’s good to make assumptions, you don’t want to get tied down by them. Instead, you want to listen to what the market is telling you and then adjust as needed. Being flexible while still keeping your eye on the ultimate goal will enable your business to fully harness the power of branding.
Work with a Team That Knows How to Get Results: (402) 522-6468
Once you start putting together your branding plan, it will quickly become apparent that there’s quite a bit that goes into actually executing this type of plan. If you want to ensure that everything is done the right way, you need a team that has experience. More specifically, you need Big Red SEO.
As a result of working with clients in numerous industries, we know the full process that’s required for branding to be successful. Not only do we know what needs to be done, but we have the resources to make it happen. So if you want to have a trusted partner on your side, Big Red SEO is ready to help.
Since there’s a lot that goes into branding, we understand that you probably have quite a few questions about this process. So if you’re ready to start getting some answers to your questions, all you need to do is contact us at (402) 522-6468.