As we all know, customers are a firm’s most important asset. A company’s success (or failure) rests largely on the shoulders of the employees a company empowers to interact with their clients. Poor customer support results in higher churn rates, while engaging and earning the trust of existing clientele promotes growth. Corporate blogs address a mix of existing clients and prospects, and as such, bloggers need to write to that audience following some fundamental rules.
Why Blogging is a Branding Strategy (Which is a Sales Strategy)
A lot of corporate blogs come across as calls-to-action; to purchase some product or service. They’re essentially sales pitches meant to appease C-level management. These types of blogs brand companies as hard sell, and while people are buying online in record numbers, most don’t want to be sold to. Another set of blogs are those that overwhelm their readers with industry jargon. They come across as highly factual, but in reality, are written hopelessly over the heads of their readership. Corporate blogs are an excellent branding resource, which is in and of itself, a sales strategy. Bloggers can shape the personality of a company, maximizing its engagement with both existing and prospective clients.
Have You Ever Wondered Why Some Blogs are Immensely More Popular?
Or why they seem to have garnered the favor of an industry out of nowhere, or why their readers clamor to read their next article? There’s no great secret to their marketing strategy. They’ve built an army of Twitter followers and loyal readers by writing superb articles, week in and week out, but writing successful articles can encompass a variety of themes. One theme addresses failure (their own failures) and deals with how to rebound and learn from their mistakes. Everyone loves the underdog, especially when there’s a happy ending. Articles like these are audience magnets. Another theme deals with other’s failures – how they overcame adversity. Everyone makes mistakes – that’s why they put erasers on pencils. Heck, you can be wrong on 10% of your college exams and still carry a straight A average (and be rewarded handsomely).
Your Audience is Composed of People Just like You
How did your audience find you? Would it be important to know which search queries led prospects to your blog? Or what marketing campaigns? Realizing that your audience is composed of people just like you helps define the SEO strategies and marketing campaigns that are guaranteed to give you the best return on your investment. If you’re passionate about everything you write, your audience will want to share that passion with you.
There are a Ton of Ways to Build an Audience
Compelling content typically draws on emotion, and we all know the vast majority of sales are emotion-based. By being transparent (in other words, just like your audience), you relate that you too are human, with vulnerabilities and defects. How this works to your advantage is that transparency lends itself to credibility – the trust factor in know, like and trust. Transparency lowers barriers. Your viewers start to see you as someone not that different than they are.
Contact our Omaha SEO Company Today!
Need help formulating blogging strategies or themes? Don’t hesitate to call Big Red SEO, an Omaha SEO company, at (402) 522-6468, or feel free to fill out our contact form. Our mission is to help businesses be found where their customers are looking. More than ever, potential customers are searching for services in their local area. We help you get the results you deserve.