It’s true that Google’s Pay Per Click (PPC) ads get substantially less traffic than their organic search results. By most estimates, only 10% to 20% of searchers pay attention to sponsored ads. However, 10% to 20% of 2 billion searches every day is still a pretty big piece of pie.
Especially if you operate in a large city like Omaha, it’s often worth looking into Pay Per Click advertising. The only problem is that if you don’t know what you’re doing, it’s easy to waste a lot of money, and fast. As you continue reading, you’re going to get three simple tips from an Omaha SEO Company, Big Red SEO, to get the most sales out of your PPC budget.
1. Develop a Good Offer
It takes a little something special to catch a user’s eye when you’re segregated into the paid ads. You need really good ad copy and a really good offer to back it up. A discount code. A free guide. A free consultation. Anything to make them feel special. Where many small businesses fail with PPC is they direct traffic straight to their homepage. This is boring and it simply does not work. If you’re sending traffic to your homepage, just stick to organic SEO. Think about it… I’m sure you could develop a juicy offer to attract new customers.
2. Collect Leads You can Re-Contact
To make the most of your PPC ad campaign, you need to make the most of each lead. Obvious, right? Yet many business owners seen to miss it. The only way to make the most of each lead is to collect them in such a way that you can maintain contact with them. This pretty much limits you to:
- Collecting a street address
- Signing them up for an email subscription
- Getting a Facebook Like
- Connecting with you on Twitter
These are the four easiest ways to stay in contact with a lead gained through PPC. Of the four, I most highly recommend collecting Facebook Likes and email addresses. And if you’re collecting Facebook Likes, you should probably advertise on Facebook, not Google. Just FYI.
3. Track and Test, Track and Test,Track and Test
Very rarely will your first Pay Per Click campaign be profitable. If you’re lucky, you might break even. However, most campaigns can become profitable with the right tweaking. And most profitable campaigns can become even more profitable with even more tweaking. So, figure out how to track your PPC ads and how to split-test your landing pages for maximum conversions (or let us do it for you).
Do everything you can to refine your offer, refine your keywords, and refine your sales funnel to ensure you’re profiting as much as possible (do I really need to say this again?). If you’re willing to do these three things, then there’s a good chance that you’ll be able to turn a profit with PPC advertising in Omaha. If you have any questions about PPC or Omaha SEO, contact us today (402) 522-6468 we’d be happy to help!