Write Evergreen Content for Long-Term Omaha SEO

October 17, 2014
by Conor Treacy

Evergreen Content for Omaha SEOCreating content for your business website is no easy thing—with all the persona development, topic research, and publication schedules to juggle, you want to make sure that the content that comes out of it will generate revenue for your company over the long haul. That might sound like a hard thing to accomplish, but what if we told you there was a simple way to make that happen for each and every piece of content you write?

To make each blog article, web page, ebook, whatever, produce a steady and unrelenting stream of traffic and conversions to your website, you need to write content that’s evergreen. This is the kind of content that stays relevant, no matter how much time goes by. You could read it today or a year from today and you’d still say, “Wow, this is really awesome, I think I’ll share it with all my friends!”

Today, our Omaha SEO team at Big Red SEO will tell you what it takes to create this kind of evergreen content to give you long-lasting returns on your content marketing investment.

Why Focus on Evergreen Content?

Content focused on timely topics is great for giving your business’ online presence a quick boost, but this kind of content also has a short shelf-life. Most time-sensitive topics are going to fall from the public eye after a week or a month, and that’s why blogs that focus solely on timely information don’t drive traffic and conversions as consistently as those with evergreen content.

Evergreen content gives your website consistent traffic and conversions over a long period of time, and it also creates trust in your brand. When a visitor comes to your business website and sees an extensive backlog of relevant and valuable content, this shows that you’ve been around for a long time and know what you’re talking about. Producing evergreen content is the best way to show your industry authority.

Know What Your Audience Wants

The first step to creating evergreen content is knowing exactly what your audience wants to read. If you know the kinds of topics that will always resonate with your ideal customer, you can easily tailor your content to be interesting and informative, no matter when a visitor gets around to reading it. To brainstorm what makes for evergreen content in your industry, it helps to ask yourself the following questions:

  • What qualities about your business are always important? (Customer service, experience, or products and services that set your business apart from competition are good examples of this.)
  • What goals will your company always have?
  • What controversies will always play a part in your industry?
  • What knowledge will customers always need when shopping for your services?

With these questions in mind, you can begin crafting the kind of content that will help your ideal customers immediately and continually show its value into the future. This can mean more traffic, more conversions, and better Omaha SEO rankings for your business!

Contact Big Red SEO at (402) 522-6468 for Evergreen Content Creation!

Our Omaha SEO team hopes that this article kick starts your imaginative engine, giving you ideas for evergreen content topics that drive consistent and long-lasting ROI. We know, though, that sometimes all the great ideas in the world won’t do you any good if you don’t have enough time to write them down.

For busy business owners who have too much on their plates already, our Omaha SEO company offers content creation services to give your business website the boost it needs to enhance your online presence and raise your search engine rankings. Give us a call today at (402) 522-6468 or fill our online contact form to find out more!

Conor Treacy

About

Conor Treacy has been in the SEO game since the mid-90's when SEO hadn't yet come into full fruition. He spends most of his days performing website audits, reading and writing SEO blogs and industry related material. The rest of his time is consumed with correcting people on their invalid and blackhat ways. The SEO world has changed in recent years, there's a lot of disinformation on the web!